You are invited to exciting Dallas/Fort Worth, Texas, for the 1st Neeley Sales and Marketing Strategy Case Competition sponsored by Sony Electronics. Come join a team of other bright MBA students compete for $12,000 in prize money. Meet and mingle with top Sony execs. Apply your savvy sales and marketing theory and experience to a current business challenge presented by Sony Electronics USA.
WHO: |
Full-time 1st year and 2nd year MBA Students |
WHAT: |
A unique opportunity to work on a mixed team with three other full-time MBA candidates from across the United States. Events include: welcome dinner and cocktail reception Friday, March 28, with senior Sony sales and marketing executives. Competition case day Saturday, March 29, with senior Sony sales and marketing executives serving as judges, plus opportunities to mingle with top Sony executives. Awards Dinner and after-party Saturday evening.
Teams: No more than 15 teams of four full-time MBA students will compete.
Prizes: $6,000 Grand Prize. $4,000 Second. $2,000 Third. Other Prizes Include 'Most Innovative Solution' and 'Best Handling of Questions' |
WHERE: |
Neeley School of Business
Texas Christian University
Fort Worth, Texas |
WHEN: |
March 28-29, 2008 |
CLIENT: |
This year's product is the Reader Digital Book. From Sony ®.
Click here for more information on this product. |
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Neeley Sales & Marketing
Strategy Case Competition
March 28-29, 2008
Sponsored by:
 REGISTRATION:
Individual Early Full-time MBA Registration of $95.00 Due Date of January 20, 2008.
Early Registration Fee: $95.00
Late Registration: $135.00
Registration fees are non-refundable.
Contact Ed Riefenstahl at e.riefenstahl@tcu.edu or (817) 257-5668
Join up to 60 of the best and brightest MBAs from around the nation.
Download PDF |
